The Imperative Role of Trust and Integrity in Revolutionizing Nigeria’s Real Estate Practices

In the midst of the third edition of the Real Estate Summit, known as TERRApy 3.0, experts emphatically underscored the paramount importance of trust and integrity in mitigating the growing concerns of fraud and substandard structures within Nigeria’s real estate sector.

This significant event, hosted in Lagos and meticulously organized by Terra Developers Ltd, bore the thought-provoking theme “Realtor Odyssey 360: Decoding and Mastering Real Estate Dynamics.” The summit successfully assembled a diverse and accomplished array of real estate professionals hailing from various corners of the country, with the additional inclusion of workshops designed to propel the industry forward.

Mr. Kola Ashiru-Balogun, the CEO of Terra Developers, vocalized his deep concern regarding the diminishing proficiency of professionals operating within the real estate sector. The summit, constituting the third installment in its series, was thoughtfully conceived to encourage a solution-driven approach to real estate practices.

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Ashiru-Balogun underscored the pivotal role that trust and integrity play in every facet of a real estate transaction, urging all professionals in the industry to commit to leaving a lasting impression of trustworthiness and truthfulness in their business dealings.

“We are resolute in our commitment to contributing to the growth of the industry in Nigeria by nurturing and developing industry practitioners. This is precisely why we have made this event accessible to all attendees. We firmly believe that, through collaboration and collective efforts, we can effectively confront the multitude of challenges currently confronting real estate practitioners,” added Ashiru-Balogun.

Bukky George-Taylor, the CEO of Robert Taylor Media, delved deep into the subject of ‘Unlocking Digital Doorways.’ Additional experts from various fields also delved into insightful topics aimed at elevating the real estate sector.

George-Taylor emphasized the urgent need for the Nigerian real estate sector to adapt to the ever-evolving trends by redefining the customer experience. This transformation includes a heightened focus on after-sales services, mastery of email etiquette, and the nurturing of enduring client relationships that foster future referrals.